Loewe has been reinventing television for more than 90 years - we live up to our promise of "Made in Germany". The development, production and service departments are still based in Kronach, Upper Franconia. Loewe systems are designed for a long service life and pay particular attention to energy efficiency. Modular technology, high-quality materials, precise workmanship, regular software updates and, last but not least, timeless design guarantee a great sense of ownership for an environmentally friendly product.
The firm was founded in 1923 by brothers Sigmund and David Ludwig Loewe. A little later the most famous physicist, researcher and inventor Manfred von Ardenne was invited to join the company.
It was with him that, in 1926, LEWE created a real sensation: the LEWE OE 333 radio, which in over a million copies was sold. The product was based on the famous integrated circuit (three-stage amplifier) created by Manfred. It made it possible to produce a publicly available inexpensive radio receiver with high-quality sound reproduction. The main advantages of the LOEWE OE 333 were its compactness and reliability, as it was protected from external influences by a glass case.
It was the first major commercial success and had a significant impact on the development of radio broadcasting in Germany.Sigmund and David Ludwig Löwe
LOEWE OE 333 radio.
Backed by its own research, LOEWE has repeatedly pioneered television, developing innovative technologies that change the way consumers think about television and home entertainment.
At the 8th radio exhibition in Berlin in 1931, the company demonstrated the world's first electronic picture transmission. In essence, it was a serious bid for mass television broadcasting.
In 1933, LOEWE launched the world's first mass-produced television set with a dynamic loudspeaker, which produced what was then the highest quality sound and dialogue available.
During the Nazi dictatorship in Germany, the company continued to operate, but temporarily ceased development: Sigmund Löwe was forced to leave the country because he refused to work for the Nazis, and his brother, David L. Löwe, died in the concentration camps.
Four years after the end of World War II, Sigmund returned to his homeland. Despite the post-war devastation and economic decline in the country, LOEWE continued its active work and research in television technology.
In 1985 the situation on the world market changed - serious competition from new Japanese manufacturers. At this point the company LOEWE decided to begin cooperation with famous designers. This allowed her to leave the competition with mass brands, taking over the premium segment. The new milestone in the history of LOEWE was the LOEWE Art 1, the first digital television equipped with a Hi-Fi stereo system. With its futuristic design, it was recognized as a style icon and took its place in the Museum of Modern Art in New York.
In 1997, LOEWE launched the world's first Internet-enabled television, the LOEWE @Xelos, and the following year it was one of the first to introduce the LOEWE Spheros flat-screen television.